Internet Marketing Powering Small Business

| Total Words: 578

The Search Engine Marketing Professional Organization (SEMPO) has just published current statistics for internet marketing. The group reports that Search Engine Marketing spending, including paid placement, paid inclusion SEO and purchase of technology platforms, is expected to double by 2011. The aggregate spending total will be $18.6bn.

This will have a dramatic effect on how small business does business on the Internet. More companies are enhancing services to make it easier for small businesses to access consumers.

Google has released its voice service, along with Adobe, to improve web conferencing. Combining this with the stick released recently for VOIP services, has enabled small businesses to expand their markets content wide.

The improvement in technology, and the flexibility, has increased the amount of money spent on search engine advertising.

Organic SEO is still the strongest marketing tool. Three quarters of all advertisers use it. A close second is paid placement 86% of the total advertising dollar, at $8bn.

The market is still driven by companies trying to generate direct sales, however, brand awareness is growing as...

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