When you engage in Internet marketing you may feel as if you are trying to sell people on yourself? This can be uncomfortable.
Many people feel strange about trying to sell themselves to prospective clients. They enjoy what they do, and they believe in their product, but it all feels a little egotistical to engage in marketing practices that include the individual behind the screen.
In the Wizard of Oz, the Great Oz really wasnt all that great so he hid behind a curtain and scared a lion, tin man, scarecrow and a little girl. It was the proverbial smoke and mirrors that caught someone less than stellar attempting to market themselves as something more than they were.
Its this scenario that many business owners do not want for their online marketing efforts.
Are you hung up on this issue?
The best advice I can give is to focus your Internet marketing efforts on your product and away from yourself. This isnt to say you dont figure into the marketing efforts, but you accept the role of stage manager while the product takes center stage.
I suppose it is possible you have enough name recognition that it may prove useful in your marketing...
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