Internet Marketing Strategies for Local Business

| Total Words: 645

Now more then ever profitable opportunities exist to promote your local business on the Internet. Through search engine optimization, pay per click advertising, email marketing and local listings, you can connect with a willing audience. Your customers are turning to the Internet to find local products and services. If your competitors have an online presence and you don’t, guess who gets to take home the prize

Below are several crucial techniques for promoting your business regionally:

-> Listings in local search engines and directories

-> Pay Per Click advertising in Google and Yahoo

-> Email marketing

-> Search engine optimization

Local Listings

Even if you do not have a web site you can still promote your local business online. For example, you can list you business and contact information with the local search engines of Yahoo and Google. It takes an hour at the most to get a free listing on the two most popular search engines. Your listing will include an interactive map that can direct customers right to your front door.

Another important resource that accepts free listings is...

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