Internet Marketing Trend: Segment Your List To Become A Trusted Resource… And Leave Your Competition In The Dust
As 2007 gets closer, I’ve been reading and researching and looking back over my previous newsletters and blog posts in search of the big picture: what are the broad Internet marketing trends and how can we profit from them?
This year I’ve written about social networking, blogging, mobile media, direct-to- desktop technology, podcasting, online video… and I’m starting to put things into perspective.
What does the future of Internet marketing look like? Pretty much like a teenager.
Just take a look at the nearest group of kids armed with their iPods and cell phones and laptops, and you’ll see young people creating their own personal Web experience.
They’re creating networks of trust made up of people, groups, and businesses that they WANT to hear from. They’re eliminating what’s irrelevant to them, and pulling in ONLY what they consider relevant. And they’re using a whole array of tools to do this, and a full range of media.
That means that if we want to market to...
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