Any observer of the dating scene will know that there is a wide array of people seeking inter-racial or inter-cultural relationships. The area is of quite some controversy, with some viewing mixed relationships as an attack on their culture or race, and others regarding it as the ultimate melting pot ideal. However, my view is that often it is more complicated than that and racism can live well in the minds of people who are seeking mixed relationships, and there are particular stereotypes that people have in mind. One case in particular is that of white men who are seeking Asian women. This is a discussion of my findings on personal ads put out by white men in Asian press and Asian dating sites.
Clearly, Asian women are in quite some demand in the personal columns and the internet. In particular, personal ads, whether on the internet or in the press, often cost money which means people are prepared to put significant resources into finding a partner. The targeting of minority press indicates that there is a great deal of selection going on, and these advertisers are researching where would be the best place to reach a large number of Asian women.
This would...
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