Technology is no longer stand alone innovations. When Apple releases IPOD variations or innovations, it energizes many different corporations. They design and market accessories like cases, rechargers, car adaptors, docking stations and more.
It is like a tango as and when Apple introduces temptations many satellite industries gear up to simultaneously make available for the consumer accessories. In fact analysis by NPD group reveals that for every US$3 million spent on IPODS a minimum of US$ 1 million is spent on accessories.
A whole chain has been created. There are accessory makers, designers, advertisers, marketing gurus, and retailers. And for most, accessories fill the till better than the IPODs themselves as profit margins are greater. It is not a one way street where satellite industries reap all the goodies. With racks filled with add-ons for IPODS, marketing campaigns, reviews, and demos Apple benefits by the creation of the ultimate image of greatness. The eco system creates a hype placing Apples IPOD as the coolest ever.
The range is huge, from simple cases priced from US$10-US$200 to speakers, transmitters, docking stations, baby strollers...