Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization’s communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?
A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service.
You may use a variety of communications tactics such as public relations, advertising and speaking engagements. Yes, it does identify who you are communicating to and what your message is, and where and how you will get that message out, and often has goals or objectives you are trying to achieve.
Here’s the difference between the two
A marketing plan starts by creating a strong, strategic marketing foundation for your communications plan. It addresses the goals and objectives for your business, not just for your communications activities.
It addresses how you package, price and sell your product or service, not just how you talk about it. It takes into consideration your...