Getting traffic to a website can be one of the most challenging issues a webmaster may face. Many people believe by putting a website up people will simply just turn up, by the masses. This just simply is not true. It is the equivalent of opening a water shop in the Sahara desert. Although I’m sure people would love the water, if they do not know about it they won’t find your shop. Ok this is a slightly silly example as there are not that many people there to be potential customers but I hope you get the message.
So we have identified people dont just turn up at websites. So how do we get them to visit? You have several options:
Paying for advertising
This can be very expensive and may not deliver the type of traffic you want.
Reciprocal link exchanges
Another technique is to exchange links with other sites. This provides virtual roads into your site, while many will not exactly be freeways they will still deliver you a bit of traffic. Also as you gain more links, the search engines will start to increase your rankings so you will start to get free traffic from the search engines
Article marketing
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