Banner advertising was around long before Pay Per Click (PPC) advertising, and its no big news that PPC is the new dominant advertising tool for many businesses. After all, PPC is laser focused and very direct in working to draw a very specific customer type to your site.
Banner advertising has been described by some as being akin to the dodo bird. In essence the feeling among some is that this kind of advertising is nearing a point of extinction and may be remembered with warm fuzzies, but may not be missed.
However, a quick trip into the depths of cyber space and you will find all kinds of banner ads, and major corporations develop and use them.
Do they know something you dont?
I think what some of these corporations do know is that banner advertising can move beyond simple static graphics. In essence many banner ads today are being developed to include bold interaction that may appear as a game or perhaps as a mini movie.
These banner ads serve a unique niche for the visually oriented consumer.
The use of banner advertising may be used when the advertising business has a fairly clear understanding of the benefit of advertising on a...
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