Last year the total spent for Internet advertising world wide was over two billion dollars. While advertising in magazines, newspapers, and broadcasting ultimately suffered the loss. There were those who thought that the initial rise of Internet advertising would boost the aid of advertising in other areas, however it has done completely the opposite. In fact, the revenue for Internet advertising rises at a continuous rate, while the other advertising methods are doing all they can to stay at a decent level to survive.
While the Internet advertising industry comes up with better means of advertising online. The offline methods of advertising just cannot compete. For instance during the holidays, newspapers are stuffed with flyers from different department stores that are displaying their sales. However not many people will read the newspaper as much anymore, and can find the same exact thing on the internet through the internet advertising of the same department store. Say on a lunch break or just sitting in comfort somewhere in their home, they can even make the purchase!
So the offline methods are suffering as a result. Even magazines suffer, simply because...
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