One method of search engine marketing techniques widely used today is pay per click advertising and many website owners are questioning the cost of such ads and whether the return on their investment justifies the expense. Other forms of advertising online, including regular search engine inclusion, banner ads, cross-linking and listing with directories, can have decent result but few are as effective and affordable as pay per click. This doesn’t mean you should choose pay per click and avoid other forms of advertising, a good combination is always the best decision for any business, whether on the net or in the real world marketplace.
Pay per click advertising has been slowly gaining popularity as the way to go in online advertising since its start in 2002. Many search engines offer pay per click ads based on the sale of certain keywords, and there are also networks offer pay per click as a means of gathering more customers to their sites. The minimum cost to set up an account has really come down which some believe makes pay per click advertising one of the most cost-effective ways to advertise online.
The major benefit of pay per click advertising is...
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