Is Search Engine Optimization a Waste of Money?

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Is Search Engine Optimization worth the SEO and the ROI Debacle? Why do companies fail to initiate or implement sound strategies?

The growing natural search engine optimization industry has enormous potential, but major obstacles include lingering labor shortages, credibility issues, tactical ignorance and limited ROI accountability, according to a new study. SEO industries grow in perspective and helps companies make strategic choices in the face of troublesome tactics and measurement failings.

Studies show that Search Engine Optimization spending is on the rise, but it may mean that marketers are trying out search engine optimization not necessarily succeeding at it. Many companies attempt Search Engine Optimization, but clearly they fall short in the rankings game and the traffic that comes with strong visibility.

The industry is more than 10 years old, but some companies still havent launched their first SEO campaign. Those who are engaged dont keep up with the program or miss vital sections of their websites because Search Engine Optimization is viewed as a part-time effort. Its tough for ROI to emerge as a top priority if the practice of SEO is seen...

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