Whenever I buy any Internet tool or service that is connected with my online businesses I always ask myself, will this particular good or service bring me enough additional revenue to pay for itself? In the language of marketing this is known as return on investment or ROI. It can also be called cost effectiveness.
So what about search engine optimization (SEO)? Will I get a good return on my investment if I purchase these services? Before you can answer this question you have to look at your business model. How much do you earn if you get one or two extra sales that you would have not otherwise gotten?
The answer varies from business to business. If you are selling low priced items then it might take a lot of extra business to pay for the fees of search engine optimization. But in some industries, one or two extra orders will more than pay for the fees of a search engine optimization specialist. In case you are wondering these fees vary and some search engine optimization firms offer low-cost services, while others require a substantial budget. The fees also depend on how many of your websites pages will be optimized.
In any case, if your site is...
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