Is that my butt? Now that’s an interesting question. But to be quite honest I’m not concerned with my butt. Not your butt. Not any one’s butt.
But…
The question sure got your attention. Just like it got mine. And that is the purpose of a powerful headline.
Let’s start this story from the beginning:
Here I am sitting at the doctors office. I’m waiting for my wife to get done with her check up. And no, we are not expecting a baby, thank you.
Anyway… Here I sit. Notebook in hand. I brought it to write some content for a new website. So I’m looking around just waiting (hoping?) for the creative juices to start flowing.
You know how it is waiting at the doctors office. I started staring at all those magazines. You know… All those waiting room magazines. No Hot Rod or anything interesting like that.
And then I saw it. “Is That My Butt?”. Right on the front cover of Seventeen, April, 2002 Edition.
Normally that’s not the type of reading I’m into. But I couldn’t resist. I just had to find out what the heck that question was all about.
So...
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