Is There Really a Difference Between Online Copywriting and Copywriting for Print?
One of the biggest copywriting mistakes Ive seen over and over again is writing about features rather than benefits. But, you say, I want everyone to know all about my great product. How do I get them to buy it if they dont know about its great features? Sorry to burst a bubble, but the truth is they just dont care.
What they do care about proves a basic truth about human naturewere basically selfish creatures. We care about benefits instead of features. Whats in it for me? Thats whats really important. What that means is that you need to know exactly how your product or service will benefit your readers, and then be able to convey it to them in terms theyll understand.
Another common mistake is writing to everyone. Your target market cannot be everyone. If it is, nobody will truly get the message. And if nobody gets your message, nobody is going to buy either.
Determining who your target market is before you start to write will at the least, focus your writing. And go even further than determining a broad target market if you can. Narrow your target...
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