If you believe everything that you read on the web, it’s possible to make millions of dollars with nothing but a blog and a passion. Now, when you’re already in business, this thought quickly leads to others. The most notable of them is this: if bloggers can make money without a product to sell, what can a blog do for my business?
Keeping a business blog can do a great deal for your business:
A business blog enables you to communicate with your customers on a more personal level;
A business blog will allow you to share details about your products and services, announce sales and let current and prospective customers get a feel for what your company has to offer;
A business blog will enable you to get feedback from your customers in the form of surveys, comments and even posts that they make in their own blogs.
Unfortunately, blogging isn’t just about showing up at the keyboard. Many business blogs don’t perform as well as the companies hope that they will.
Does this mean that you shouldn’t keep a blog for your business? Not at all: it just means that you need to take advantage of services that will...
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