Did you know that your tracking url could be costing you sales?
It’s true! Repeatedly experienced marketers have learned that using a tracking link lowers the click through rate of any ad. If you think about it this does make sense. How often do you click through on a link that reads like a line of gibberish?
First and foremost, the internet is about trust. If you do not offer a link that at least appears “trustworthy” then many people aren’t going to click. And ask yourself the hard question? Does a link filled with an odd sequence of letters and numbers appear trustworthy to you?
Another drawback to using a tracking url is that ezine ads often have a very long life — often much longer than that of any tracking url or program. You don’t want to lose out on the potential of a long-term link or future visitors because of your tracking url.
If you are able to use your main web site address or a subpage then it just appears so much more trustworthy. Plus you are more likely to catch people in the future who lost your original ad but NOW want to visit your site. They will never remember a complicated tracking url but...
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