IT Jobs: How to increase your return on investment with online advertising
With predictions that the UK will be the first economy to spend more money on the Internet than on TV advertising, writing effective copy for your IT job positions is something that will separate you from your competition.
With over 60,000 IT jobs advertised daily, online job advertising has now become the main technique for recruiting new employees. Nearly every candidate looking for IT positions look on the Internet first, so getting it right has never been more important.
To ensure you get a return on your investment, there are four main areas of concentration: understanding how sites offering IT jobs work, understanding your audience, effective copy writing for IT positions and effectively monitoring/tracking your IT jobs positions.
1. Understanding how IT jobs boards work:
Its fair to say that technically most sites offering IT jobs function in the same way. A candidate inserts their search criteria into a search box and retrieves a list of results ordered by keyword relevance.
This doesnt necessarily mean that an advert with the most instances of a keyword...