IT Marketing: Finding Prospect Lists

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After you write your long sales letter, you need to know who to send it to. In this article, you’ll learn where to find an advertising list and trade organization listings to help with your IT marketing efforts.

Advertising Lists

For list selection, you have many choices. If you’re looking for recommendations, especially in the U.S., it’s really simple. You have list compiler companies like Zap Data (), and InfoUSA (). For your IT marketing, they’re a good place to start.
Tip: For renting mailing lists outside the U.S., start looking at:

Accountable List Brokers – in Australia
List Angels – in the United Kingdom
InfoUSA also has Canadian lists

To go deeper, look at the local chambers and the industry trade groups where you can skim out some additional contact information for your IT marketing list. And certainly don’t overlook your local newspapers and business journals for additional leads.

Getting Involved in Trade Organizations

Over time,...

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