It’ll Be All Right On The Night

| Total Words: 496

There was only a week to go before the major product launch and Sara had a concern; a phrase she used when she was shaking in her boots with sheer panic. She had been checking with all of the presenters to make sure that their presentations were well into development, if not complete and, although she had not heard or read them all from end-to-end, she could tell that there was an unacceptable amount of repetition. The audience was in danger of walking out after the first hour if she could not convince these high-flying executives to modify their approach.

Originally, Sara, as the event organizer, thought she could avoid a rehearsal to save cost and time, she now saw that this might be the only way to rapidly convince the presentation team to adjust their material. Adjust, in this case, might mean completely rewrite but it sounds less challenging.

Wherever possible, it makes sense for the entire event team to assemble before the event to run through the complete timetable. If this cannot be done at the venue, then find somewhere that is a close approximation to the venue in size and shape. Lay out the audience seating as you believe it will be and provide the...

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