The Jack Daniel’s legend starts with the eponymous founder of the distillery, who allegedly owned his first distillery at the tender age of 13, having learned his skill at the knee of Dan Call – one of those moon shining preachers who pepper the history of American whiskey. Jack was a clever operator, but it’s hard to imagine that he envisaged his brand would one day become the most famous American whiskey of all.
These days it’s Jimmy Bradford who wearing Jack’s shoes. The epitome of a Southern gentleman (unlike the short-tempered Jack, who died after kicking a safe in his office), he’s been looking after the whiskey for 32 years, which, he drawls laconically: ‘probably gives me some credibility to talk about distilling’.
They make whiskey slightly differently in Tennessee, though it’s not – as many people think – sour-mashing that sets it apart. All Bourbon and Tennessee whiskey is made by the sour mash technique: the real difference lies in the Lincoln County Process, or charcoal mellowing, which all Tennessee whiskey must undergo.
For Jimmy, it’s the combination of the limestone...
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