Jet Ski And Sea Doo Story

| Total Words: 409

Jet Ski and Sea Doo are two brand names that have become generic names for stand-up and sit-down personal water craft (PWC) respectively. But just like any other story, these two have their own stories which are closely related to each other. As you are familiar with the names today, Jet Ski is manufactured by Kawasaki while Sea Doo is manufactured by Bombardier.

Here is the brief story:

During the mid-60s, Bombardier started a project that would create and market a personal water craft. The company lunched its first sit-down model in 1968 with the name Sea-Doo. During that time, the company already had an established market on the snowmobiles. Here, the name Sea-Doo is an altered version of the Ski-Doo (Bombardiers brand for snowmobiles). Unfortunately, the company has pooled out the Sea-Doo from the market in 1970 just before the new line of Sea-Doo will be released.

This was because there are several problems on the design for the water craft that could not be answered during that time. Technology was insufficient then and to solve the problem means spending a lot of money and engineering, which Bombardier could not afford since the Ski-Doo was so hot in...

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