We all know, that in actual fact designers not only create images that are designed to catch the eye of the consumer, but to make a business appear professional also and indeed the core purpose of their work is to help convert potential customers into actual customers via brand/image and marketing materials linked in with this.
Is that all?
Im sure a lot of business owners think that really is all there is to the design industry that serves them and the many designers that populate it.
In some cases (for some designers) that really is all there is to it they dont operate on many other levels other than to make their designs professional, pretty, and eye catching.
However there really are other aspects that must be considered when you commission a design to develop the brand image for your business, a couple of these are explored in more detail now;
1. Target Market;
Recently I was approached by a company interested in brand design; their product and service was one that should be targeting both men and women, and yet when I was shown the design they had received already for another designer I immediately noted some glaring issues with...
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