Keith James, President, Jack Rouse Associates on doing Business in the Emerging Markets
Jack Rouse Associates (JRA) celebrates its 20th anniversary this year. The group of designers, writers, producers and project managers based in Cincinnati, Ohio, named by the Wall Street Journal as “one of the world’s more prominent design firms”, promotes its ability to conceive, visualise and realise exceptional experiences for museums, corporations and entertainment clients worldwide.
As part of this global ambition, JRA is proactively developing business in the emerging markets and has been involved with a number of recent high profile projects:
HarborLand, Ningbo, China – This new theme park, part of an urban development in Ningbo, China, opened in Feb 2006 with a master plan and design created by JRA. As a first step in the master planning and design process, JRA created a fairy tale story around which the park is being developed. The story is inspired by the Phoenix, the mythological firebird and a symbol of happiness in Chinese culture.
Guangdong Science Center, Guangzhou, China – JRA provided overall exhibit design for...