In past articles, we’ve discussed the importance and methods of choosing the right keywords for your site and your niche market.
Keywords are the phrases that search engines use to categorize your site for future reference when someone is searching in your niche market.
Now, we’ve already learned that we need to put our keywords not only in our meta tags, but also in other important tags located in our HTML code. Another important on-page factor is peppering your keywords throughout your content.
This serves a couple purposes.
First, it backs up your claim to the search engines that your site is truly about what you say it’s about. So, should I quantify “peppering?”
Actually, the technical term is called “keyword density,” and its mathematical equation is the percentage of keywords included in the total content of your page.
You see, years ago when keywords were introduced as a strategic way to get your site seen in the search engine results, people would use their keywords over and over and over in their meta tags. This has been deemed “keyword stuffing” and the search...
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