One of your most important marketing assets is your Keyword List. But are you giving your Keyword List the attention it deserves? Is your Keyword List getting a little shaggy around the edges? Are your keywords becoming old and out of date? Is your Keyword List not behaving at its best, possibly due to neglect?
To properly care for your Keyword List you need to understand its different needs and functions. We can divide the list into several broad categories.
1) Master Keyword List this list has all the keywords that you can come up with for your particular need. All other lists are taken from this Master List.
2) Pay-Per-Click List this is a subset of the Master List and will vary depending on how you are using PPC and which search engines you are buying positions in.
3) Tag List this subset of the Master List helps you fill in those Meta Tag fields. Although many search engines are not currently paying much attention to Meta Tags, that could change at any time and the search engines will not let us know if or when they begin watching Meta Tags again. So the safe bet is to still keep these tags properly populated.
4) Web Site List this...