Keyword selection is the first step for writing meta tags or the text of your website. If you dont select your keywords wisely and carefully, you would not be able to attract the desired traffic to your website.
Simply having meta tags in your website does not guarantee more website visitors or high rankings in the search engines. You need to base these meta tags on carefully selected and targeted keywords. Here are a few guidelines to help you in selecting good and appropriate keywords.
1. Descriptive Keywords
The first rule is very simple. The keyword should describe the product or service you are offering. Dont make the mistake of making your company name a keyword. It might be related to your service, but people would hardly search for it (unless you are a big and famous company). For example, I wont put the words BizTalk4U Consulting in the meta tags of my website. Instead, I would use web content writers, which describes the services I offer.
Also, in the beginning I was using the words website copy writing in my meta tags and content, and was hardly getting any hits from search engines. When I did some research, I realized that people use...
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