Creating keywords that match content is becoming a science in itself, which can get confusing and complicated. In its simplest form, the keyword/content matrix describes matching words you choose for copy on your website with content of your copy. Keywords are what search engines look for when they are researching what your site is about.
Before the explosion of the internet, we would search for what we wanted to read in a library or book store by title or subject or author. For example, twenty years ago if I wanted to read a book about gardening, I would go to that subject area in my local library. I wouldnt go to books about making wine to find gardening material. Cyberspace gurus simply adapted that system for internet use and expanded it when search engines were born.
The same is true for internet searching today. Your keywords need to accurately reflect what your site is all about. So lets take a look at some considerations for writing keywords.
Copy on a website needs to make sense and it needs to be easy to read. If keywords are overused, the content will be boring and it will be obvious to the reader that you just want to attract traffic to your...
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