Keywords, Tags & Copy – Don’t Waste Your Time Unless You Know What Your Doing.
Keywords alone wont create high search engine rankings for your eCommerce web site. Combining keywords, repeated several times on your page, with copy that communicates well and provides good reading for the viewer will boost your rankings for your chosen keyword(s). Your tags and the body of your page become critical elements for eCommerce success.
Your Title Tag should be the keyword or phrase you are targeting. Search engines find title tags and display them. Your title tag needs to be at the beginning of your copy, and repeated numerous times throughout your page. Remember that people read search engine results and humans arent search engines. If what we are reading doesnt capture our interest and attention, we click the mouse and go on to something else. Repeated keywords or phrases and compelling copy are a winning combination.
Creating Meta Tags is very much like Title Tags, except they will be longer and more descriptive. This tag is a page description and its also available for viewers to read in search engine results. The keyword or phrase needs to be...