Traffic is the key right? The more targeted the traffic the better right? And how do you get traffic? Well the simple answer is that you need to have high search engine rankings but that is such a general and unhelpful answer. So I am going to try and give you a better idea of the inner workings of a search engine ranking including the most fundamental and obvious and therefore most underestimated factors, namely keywords.
Keywords are just that key words that people type into the blank for the search engine that describe what they are interested in finding out about. Basically the search engine tries to match the keyword with the content of millions of different web pages that it crawls through and ranks in order from most applicable to least the pages whose content has any thing to do with the keyword.
Now the search engine has different criteria that it weights in its evaluation of the relatedness of a web page to specific keywords. Unfortunately for those interested in high rankings these criteria are for the search engines to know and for us in the internet marketing field to find out. In other words they are unspoken. That isn’t to say however that we...
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