Kia Ceed – You Reap What You Sow

| Total Words: 660

Kia has well and truly planted its cee’d in the UK car market.

And while it has a number of things going for it, the most talked about is its warranty package. You’ll probably get fed up with the car long before that runs out…

Although that might be a bit unfair, because the new Kia is such a good all round package that you could very conceivably opt to buy another one. But, as Hyundai owners found out with the five-year deal offered by the Korean giant on its new products, it makes shifting the car second-hand an easier proposition when you can sell it after three years with two years of the deal still to go. Now Kia have beaten that with a incredible seven-year 100,000-mile warranty on the new cee’d, which went on sale in the UK in February. It’s probably the most important car they have ever launched in the UK, taking over from the worthy but not exactly top-selling Cerato. It’s been designed in Europe, because if you want a car to appeal to Europeans the only place to put it together is in Europe. It’s built in Europe at a new state-of-the-art factory in Slovakia. And it’s sold exclusively in Europe. And to make...

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