Before Peyton Manning and the Indianapolis Colts beat the Chicago Bears at Super Bowl XLI in Miami, Florida, in February, teams all over the country used other means — outside of big wins and great plays — to excite their loyal fans, clients and sponsors.
During the 2006-2007 season, the National Football League altered its use of promotional items for marketing campaigns. Instead of using promotional items, also known as premiums, to drive higher ticket sales, it used them to encourage higher attendance at home and away games and to serve as rewards to loyal fans, clients and sponsors.
Last season, NFL supporters made a killing in premiums while attending most major league football games. According to an article in the September 2006 issue of Counselor Magazine, the Philadelphia Eagles designed an entire giveaway marketing campaign with premiums appealing to all ages throughout the entire football season including premiums during the Eagles training camp. The marketing campaign had promotional items that included premiums like hats and flags and even pencils and magnetic schedules clearly displaying the name and logo of the team and the sponsors....
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