Everyone wants more traffic. But most do not know how to excel at the one thing that will insure their site is jammed with traffic like a Los Angeles freeway at rush hour. That is, they fail to do anywhere near enough keyword marketing research.
Granted reading one article will not you an expert make. But I can at least begin to bring you up to speed when it comes to finding visitor laden top search terms. To do so I will reveal four of my sacred keyword research rules of thumb.
My first rule of thumb is simple. Do not settle for the obvious keyword phrases. I know. Sounds obvious. But apparently isn’t.
For example the term “easter baskets” gets 120 searches/day. While going up against 420,00 other pages.
Not insurmountable. But I like less of a challenge. Especially when “personalized easter baskets” gets 109 searches/day and only has 615 competitors.
See the difference one word makes? Similar to the difference between lightning and a lightning bug, no? Since you get nearly the same number of searches with no where near the same number of competing pages.
The next secret rule of thumb is to...
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