Knowing About The Laws of Persuasion For Your Insurance Leads Part 2
You read in Part 1 of this write-up that there are three underlying principles of the art of persuasion: (a) you only get what you give in the Law of Reciprocation, (b) price comparisons in the Law of Contrast, and (c) group influence on the undecided in the Law of Social Proof. There are, however, other laws governing persuasion.
Law Of Commitment And Consistency
This law indicates that people are conditioned to be consistent with themselves. In a sales setting, its easier to convince someone to buy from you if that person is already drawn to you. By making that progress from liking you to actually buying from you, that person is telling you that he is just being consistent with himself.
If you cant seem to convince your customer to buy a whole life insurance policy from you, try changing your approach so that the customer will begin to like you. Or you can use the yes said technique. This is where you get people to say yes to what you say about your product for a number of times. From there, you can make them say yes to buy your product. For example, you can ask you client,...
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