American Century Investments is collaborating with seven-time Tour de France winner Lance Armstrong to motivate investors to take a more active role in planning a secure financial future.
Via a multifaceted campaign featuring Armstrong and the slogan “Put Your Lance Face On,” American Century is encouraging investors to take action and approach their financial decisions with the same focus, drive and determination that helped Armstrong triumph over the challenges in his life.
“Lance has used his focus, discipline and incredible determination to achieve great success in sports and to overcome personal challenges, and we think these same attributes make successful investors,” said William M. Lyons, American Century president and chief executive officer. “We also believe there are great similarities in the compelling personal stories of our founder, Jim Stowers, Jr. and Lance. Both are cancer survivors who are using their success and fame to improve the lives of others.”
To assist investors in the attainment of their long-term goals, American Century – in cooperation with the Lance Armstrong Foundation – is...
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