“The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself.” – Henry Miller
Words thrill me. I find language magnificent. Linguistics is an incredible world.
I’ve been studying persuasion for over thirty years. If I think about it though, I’ve been studying the language of persuasion. Aside from mirroring and matching, and physical anchors, persuasion is about words.
The Awareness pattern is essential in your persuasion toolbox. Once you hear and understand it, you’ll kick yourself and think, ‘Why didn’t I use this sooner?’
Aldous Huxley said: “Every individual is at one the beneficiary and the victim of the linguistic tradition into which he has been born – the beneficiary inasmuch as language gives access to the accumulated records of other people’s experience, the victim in so far as it confirms him in the belief that reduced awareness is the only awareness and as it bedevils his sense of reality, so that he is all too apt to take his concepts for data, his words for actual...
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