Law Firm Marketing By Grading Clients Increase Your Revenues
Law firm marketing is comprised of many different elements. The analysis of your firm in law practice management can be complex, however, lets begin with a key success variable your current client base. Managing your client base is the most important aspect of your law firm marketing efforts. I suggest you begin with grading your clients.
The ABCD Solution
In looking at your client base for law firm marketing purposes, you can use a time-tested method of analysis. This is the key concept of ABCD clients. Service professionals of many types use this method to accurately rate and organize their client base. And for effective marketing for law firms, this method is priceless. By the way it is not just about marketing. It is also about serving your clients better than ever.
As you certainly know in schools we use the letter grading system to rank the students in order of how well they perform on papers, tests, quizzes, etc. Similarly we will grade our clients. So think of your client grading system for law firm marketing as summing up all the aspects of a good client.
A client...
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