Learn how you can increase your sales and profits with this brief Q/A (question / answer) session about Database Marketing. Then take action and see what results you achieve.
What is Database Marketing?
It is the art of assembling and storing various pieces of information pertaining to your customers and prospective customers. Typically, the information gathered is placed into a software program that uses databases and is stored on your computers hard drive. Once the information is assembled, it is then used in the advertising and marketing campaigns of your products and services to these people in your database. Database marketing is thus a great way to save both money and time, because it allows you to focus your promotional campaigns to your targeted audience.
What Information Should You Be Collecting?
This will vary from one business to the next. It is really dependent upon the type of services and products you sell. For example, if you only charge $2.00 for your products, it wouldn’t be necessary to gather any yearly income information from your customers. Furthermore, if you sell a service, such as hosting, it wouldn’t be necessary...
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