Learn the 10 secrets to an award winning web site?

Learn the 10 secrets to an award winning web site?

1. Clearly define what you wish to achieve
What are your goals and what does your site need to achieve? What is its purpose? Branding, marketing, lead generator, sales channel Integrate online with offline. Know your audience and who they are? What do they want? They want a useful website and useful information, friendliness, efficiency, good service

2. Don’t be pushed around
Don’t let marketing people, arty web designers push you into “bleeding edge” web design. Ask yourself the question does it add to my sites functionality? Does it make it easier for your customers?

3. Make the most of your cyber world real estate
Don’t – Waste it with filler, splash pages, unnecessary content or welcome messages.
Do – State clearly your company’s point of difference. Important links upfront, include search, minimise use of animation or scrolling.

4. Establish your credibility
You only have one chance to make ANY kind of impression and provide easy to find products, an easy way to buy or contact information. Give visitors a sense of...