It’s November 2006. So far the Web 2.0 bubble hasn’t burst. Here’s my attempt to put a pin-prick in it.
Don’t know what Web 2.0 is? It’s the notion that the next phase of web development is based on user-generated content. _You_ don’t have to write it, your visitors will.
– You get a CMS (a Content Management System, like PHPNuke).
– Users write reviews, blogs, forum posts (Webmasterworld.com).
– Search engines index this stuff (Google.com).
– Users tell their pals about it (MySpace.Com).
– You spend a few thousand bucks, or a few million, depending on how good your chief coder is.
– The thing sells itself (Digg.Com).
– You add contextual ads (Google Adsense).
– Fire off a couple of emails a day, and bank your cheques.
For the small-to-medium webmaster, this can be the route to disaster. Here’s my experience.
See, I was in favour of user contribution. Gives people something to _do_ on a site. If it’s any good, they’ll tell their pals. More traffic.
So I have chat rooms, a forum, a MySpace clone, a...
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