The key to success in almost anything is leverage. The definition of leverage is the ability to control a large amount of an underlying variable with a small initial investment. In other words, leverage refers to any situation where youre getting a tremendous bang for your buck. Given limited time and resources, we are all well advised to find areas where we can leverage our efforts for greater returns. There are a number of ways we can apply this theory in business and this article will discuss a few of them.
Speaking in front of groups offers tremendous leverage for the speaker. You prepare your comments once. You deliver your comments once. But multiple people hear your comments at the same time. Its like sharing your comments with all those people but only having to communicate the actual words once. And best of all, nobody interrupts you while youre delivering your thoughts. You get to deliver everything you prepare without being challenged on anything.
Writing a book is another great example. While the effort of writing a book is a big one and while the time investment may be significant, the leverage thereafter is hard to beat. You wrote the...
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