Link Baiting. The Stairway To Heaven Or The Gateway To Hell?
A lot of people are saying that the Web is going to Hell in a hand basket and its things like link baiting thats taking it there.
Link baiting, if youre not familiar with the term, is the latest SEO trick that involves creating startling or controversial content that is so outrageous that people will naturally create back links to it in their blogs, e-zines and other web-based watering holes.
Its called link BAITING because its all about creating a hook that draws back links like rotten fish heads attract crabs.
Now theres nothing wrong with creating hooks, mind you, and link baiting could certainly be classified as a white hat SEO tool if it werent for the fact that so many people are abusing the concept.
Good hooks include humorous items, new items, articles and content about valuable resources and things like that.
But Matt Cutts Devours Babies?, thats something else again. Who is Matt Cutts and why is he eating kids to begin with? Run his name through Google and youll come up with this:
Matt Cutts works for the quality group of Google, specializing in search engine...
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