At the very heart of search engine optimization and the ability to get relevant hits to your website is the concept of link building. Whenever a site links to yours without your site linking to it, your ranking with the search engines goes up. Besides just the search engine benefits, link building will also put your name in more places for people to come across. There are many ways to work with link building, and it is in your best interest to be aware of at least a few of them.
One method of link building that is becoming quite popular is the use of articles. For instance, if you run a costuming business, you can write informative articles about the history of costuming and include a link back to your website at the bottom of the article. There are many article databases out there now, and by submitting articles to them, you can do several things. This is a terrific method of advertisement because you are establishing yourself as an expert; when you give out good information free of charge, people tend to be more inclined to take a look at your product or services.
Putting your site up on various directories is another method of link building. There are many...
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