It is very important to know that link building can either make or break your website within the search engines. You have to be very careful with your link building campaigns.
For a website to rank high, it has to have solid link popularity apart from the on-page optimization. This link popularity refers to the number and quality of in-bound links that point to your website. But as said, link popularity can either make or break a website. Hence, one has to be very careful while building link popularity for ones website.
One of the oldest methods in off-page optimization is Link Exchange. Few tips while doing link Exchange are as follows:
Link exchange is a task defined under Search Engine Marketing by which you exchange your website link with the link of a counter website; thus mutually benefiting both the parties.
At the outset, create a Links or Resource page that carries the same theme/ design look. Define Categories for putting the Anchor text (or title) of your link partners. These titles shall – on click open up the website of your link-partner.
Your link exchange partners should not be your direct competitors.
When you offer...
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