Link Exchange and Search Engine Optimization

| Total Words: 673

Heres an overview of how exchanging links can improve our search engine ranking.

I believe Exchanging Links is one of, if not the best way to market your site online! Read below to see why.

Some people believe that in order to be successful online they have to direct thousands of targeted visitors to their site. TRUE
They also believe that they have to spend all their time adjusting the scripts and contents of their pages, to make the search engines spider them and rank them well. FALSE!

They believe that if they do this it will improve their ranking and automatically drive targeted visitors to their site by the ship load. Partly TRUE, but after viewing some server logs belonging to a top ranking (first 1 5 sites on the first page, in his niche)
I saw that only a small number of visitors came from search engines!
And the major majority of clicks came from reciprocal links.

Its true that there are some quick and easy scripts and txt files etc that you can place in all your pages, and on your server, that will guide the spiders to keep coming back and also guide them to index your pages, this doesnt take long to do and I believe it...

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