We are constantly being told by SEO experts and the Search Engines that the importance of a link is determined by its page rank and relevance to our own web sites. Consequently when developing a linking strategy we should only be concerned with relevant links. That is other web sites which have some connection to our own. For example I run a web site devoted to providing a variety of cleaning services to commercial clients throughout the UK, so a relevant site would be a cleaning machine supplier or a cleaning chemicals supplier. Not other cleaning companies for the obvious reason they are our direct competitors.
Now this sounds simple and straightforward and if we did this we would end up linking to about twenty sites. This number is not in any way sufficient for us to compete with our competitors who have many hundreds and in some cases thousands of links recognised by the search engines.
How does Google determine relevance? I would suggest that it is a completely random process. If I look at my own back links which Google are registering then many are relevant in terms of the definition above, but many are not. None of our suppliers who provide us with a back...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
