One of the keys to online business is effective list building. This may seem like a simple process, but for any business owner that has tried to develop a list they know that list building is a necessary, but difficult process.
One of the first knee-jerk reactions business owners may experience is to purchase a third party list of email subscribers while others may rent a list. The evidence for success (or lack thereof) is in the number of recipients who consider your email an intrusion or worse yet, spam.
You may ultimately find a few receptive customers, but for the most part this approach feels a bit like those dinner calls from telemarketers.
One of the fallacies of online marketing is that in order to be most effective you need to have a very large list. The truth is you can have a relatively small list of recipients if they are highly motivated. These individuals enjoy receiving your email and you make sure what you have to send is quality material.
Dont look at the size of your email list as the litmus test for your success in business. I would much rather have a small organically grown list filled with individuals who love what I have to...
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