List Building: Don’t Dupe

| Total Words: 630

So, you’re building a list, right? And in return for people’s names and addresses, you want to give something away.

OK…

If you can write and you know your topic very well, then you can write a short report, an email series to put into your autoresponder, or even a short ebook. But how do you go about that, if you hate to or can’t write?

Well, you can buy Private Label Rights (PLR) articles or ebooks and adapt them to suit the topic of your list. Let’s talk about those for a moment.

Private Label Rights articles and ebooks are popular because they help you to save time. With PLR materials, the writer or owner of the material gives you the “rights” to sell or giveaway pre-written material. You can use it as if your own company or you personally wrote the information and you have the right to adapt the material in any manner you see fit.

Rather than gathering research and writing the material you’d like to give to your list yourself, you can simply take the articles and change some of the words, rearrange paragraphs, and give the articles new titles. This is a good idea. You definitely don’t...

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