It’s been almost three and a half years since the U. S. CAN-SPAM act went into effect, and though it didn’t help to stem the flow of spam into our inboxes every day, you still have to follow the law.
“I’m just a one-person operation,” you may be thinking. But even so, even if you’re just starting out with list building, you have to remember that your’e still liable. One spam complaint could shut you down or worse. Though you’re probably protected if you use an online autoresponder service, if you’re handling mail on your own, there are some things you need to be aware of.
Here are some important parts of the law:
* No false or misleading email headers. The “To” and “From” lines must be accurate, and you must provide accurate routing information. That should include the location of your domain and your proper email address, and it must identify the person sending the email.
* No misleading subject lines. For instance, you can’t write to people saying the message is from their doctor when you’re trying to sell them Viagra. It happens all the time. Those messages...
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