List-Building: Why Sites Come Last And Lists Come First

| Total Words: 676

People often ask me, “I bought a website, but its not really what I want it to be. Where do I go to find someone to help me get it right? ”

“Whoa!” I say, “Back up.” Finding a web designer is very easy. But should you even begin looking?

The problem is that when most people start out, they say, I want a website and I think I want it to look like this. They might pick out five or six different websites (by the way, Ive done this). When I was first starting out, I hired five or six website designers to do stuff for me. It was all on barter because I didnt have any money and none of the websites made any money for me. They were absolutely beautiful and they didnt make any money!

What I learned was that how I want a website to look means nothing. Building a list and learning how my customers want a website to look means everything.

What Im suggesting to you is that perhaps you dont want to design a website yetperhaps you want to focus on building a list and learning what the elements are of a really great website that *sells* first, so you dont waste time, effort, energy, or money. Even before building web sites, other...

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